We drink beer right here at Coolector HQ. In all probability greater than our fair proportion and it’s definitely considered one of our principal passions. We all know the way it can convey individuals nearer collectively by serving to them open their minds and interact in dialog. That is the notion that underpins this wonderful Heineken Open Your World marketing campaign which brings individuals of differing backgrounds and opinions collectively to debate their views over a cool glass of Heineken.
This Open Your World Marketing campaign from Heineken is sort of a compelling notion and brings two strangers, who’re divided by their beliefs, and has them assembly each other for the primary time. Neither individual has a clue concerning the different’s background or beliefs or, certainly, what the experiment will contain. The overriding goal, as we all know nevertheless, is to see whether or not there’s extra that can unite us as individuals than divide us.
Open Your Thoughts
A rare marketing campaign from Heineken that was devised at the side of The Human Library™, which is a world organisation that’s petitioning for social change. It is a singular not-for-profit organisation which strives to problem stereotypes head on by finishing up eventss the place you’ll be able to discuss to actual individuals who boast unimaginable backstories. Known as the “Human Library” as a result of these individuals might be “loaned out” because it had been, it has an goal to bust by way of the obstacles that divide us and problem social prejudices.
The Heineken Open Your World Marketing campaign makes for eye-opening viewing as individuals who wouldn’t ordinarily be seen collectively not to mention have a dialog with each other about their beliefs and mindsets, sit down and discuss issues by way of over a beer and the outcomes, as you’ll be able to see from the movies, are most attention-grabbing certainly.
When you ever end up simply going together with the stream of stereotypes and prejudices of different individuals, it’s good to have these damaging ideas arresting by way of thought frightening campaigns like this one from Heineken and it’s definitely one thing we’re glad to get behind right here at Coolector HQ.
Beer Bringing Individuals Collectively
It’s not a brand new idea, that of getting a beer to debate your views with each other, however Heineken have taken issues a step additional with their Open Your World marketing campaign by purposely bringing these with conflicting views into the identical room to see whether or not sitting down and speaking truly reveals them that they’ve extra in frequent than they suppose and, as you may not have anticipated, most do.
A intelligent marketing campaign from Heineken and one which may be very well timed given the tumultuous nature of the political local weather at current. This Open Your World marketing campaign goes to indicate that if we sit down and pay attention to at least one one other now and again, it would go a protracted technique to fixing a variety of the stereotypes and prejudices on this planet in the present day.
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